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This is Our Story

From a Backyard Hobby to a Nationwide Franchise

City eWaste began as a backyard experiment driven by a curiosity of the growing pile of electronics that didn’t belong in a landfill. Today, we’re a nationally recognized ewaste company and America’s first ewaste franchise, helping businesses, residents, and municipalities recycle electronics, protect data, and recover value responsibly.

2018 The Aha! Moment
2019 Where you Are +
What You Do
2020 Municipal Validation
2022 Location, Location,
Location!
2024 The Evolution of
City eWaste
2025 America's First
eWaste Franchise
2018
The Aha! Moment
01
On a sweltering Tennessee afternoon, a rain-soaked yard sale stopped Matthew in his tracks. A pile of ruined server blades, free for the taking, sparked a life-changing idea. That night, in a 6×10 shed with basic tools, his new tinkering obsession began.
2019
Where you Are +
What You Do
02
Back then, Matthew’s days were split between running a vintage shop and freelancing in branding and web design in Franklin TN. With spare room in the back, a quick logo, website, Google Business Profile, and a no-frills name, Franklin eWaste was open. And boy, did the business come.
2020
Municipal Validation
03
Franklin eWaste signed its first municipal contract with the City of Franklin. It was a real sign that this idea could work at a city scale. After all, between corporate ITAD giants and scrapyard hobbyists sit 340 million U.S. residents underserved in the middle.
2022
Location, Location, Location!
04
Not long after COVID turned the world upside down, Franklin eWaste found its next home near Hillsboro & Bridge Street. The location was perfect, the team was strong, and everything felt like it was falling into place. Until the building sold and it took months of capital to get re-established.
2024
The Evolution to City eWaste
05
6 years later, what started as a soggy yard sale had grown into a thriving business. In order to take its model nationwide, Franklin eWaste evolved into City eWaste, but the spirit of that sticky-hot Saturday remains. Because sometimes, the best ideas are the ones that catch you off guard.
2025
America’s First eWaste Franchise
06
City eWaste became the first company in the United States to franchise electronics recycling, developing cutting-edge IP for streamlined materials management, process innovation, and AI-driven solutions. Their first franchise, a multi-territory deal covering 7 territories in Texas, has been awarded, and they’re just getting started.

Our Mission

What We Stand For

Our Purpose is Repurpose

We repurpose, recycle, or refurbish all collected eWaste, saving them from our local landfills, recovering raw critical materials for the circular economy, and extending the lifecycle of devices.

Locally Owned

City eWaste is your trusted local electronics and IT recycling partner offering 100% secure and mostly free recycling services for residents, municipalities, and businesses.

Community Driven

What started as a backyard hobby in Franklin TN has now expanded to America’s first eWaste franchise, serving communities in both the Greater Houston area and Middle Tennessee.

The Team that Makes it Happen

Our Founding Squad

We believe that teamwork does, in fact, make the dream work.

alejandro-cortez-city-ewaste

Area Developer - Greater Houston

Alex

Greater Houston is led by Area Developer, Alejandro Cortez, a third-generation entrepreneur. A lawyer trained at ITESM with an LLM from the University of Arizona and an MBA from IPADE, Cortez entered the waste industry in 2001, founding Servicios Ambientales Internacionales (SAI Group).

Head of Marketing

Rizqina

Award-winning marketer with close to a decade experience working across digital, public relations, and influencer campaigns. An advocate for using your skills to do good in this world.

Head of Technology

Cole

A lifelong techie, cryptocurrency advocate & motorcycle enthusiast with a hands-on approach to the continuous advancement of ewaste technologies.

Head of Operations

Erin

Between networking and increasing efficiency of daily operations, you’ll find her cracking corny jokes and helping business clients safely and securely recycle their ewaste.

Chief Executive Officer

Matthew

A 7th generation Franklinite, cryptocurrency advocate, author and serial entrepreneur turned ecopreneur after two decades of startups within the tech & branding world. His latest venture lies in standardizing and franchising mid-market municipal electronic recycling programs across the United States.

Electronics Don’t Die, They compound.

It's Time to Get
Rid of Them

Join the revolution and get your house free of eWaste today!

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